Be careful what you ask for, you might just measure it
New media marketing is creating an undercurrent that is shifting the very foundation of business. Without a full understanding of what’s possible, a clear view to the future or an idea of the strength or extent of the market undertow, executives cautiously embrace emerging social and mobile channels based on guidance of internal champions and [...]
Source: http://www.briansolis.com/2011/09/be-careful-what-you-ask-for-you-just-might-measure-it/
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